Dramatic growth in hotels for sale<\/h2>\nIncrease in offers for sale<\/h3>\n
The hotel market in Portugal has seen an impressive increase in hotels for sale in the first three months of 2024. With over 1,000 hotels available, an increase of 31% compared to the same period in 2023, this trend reveals a major transformation in the hotel property sector.<\/p>\n
Geographical breakdown of sales<\/h3>\n
The Faro, Porto and Lisbon regions stand out with the highest number of hotel units for sale. Faro leads the way with 289 hotels, followed by Porto with 120 and Lisbon with 96. By contrast, regions such as Trofa, Penafiel and Paredes have just one hotel for sale, highlighting a notable regional disparity.<\/p>\n
Price trends in 2024<\/h3>\n
The average price per square metre of hotels for sale has also risen, reaching \u20ac3,319 in 2024, an increase of 18% on the previous year.<\/p>\n
- \n
- Cascais: \u20ac7,213 per square metre<\/li>\n
- Sintra: \u20ac6,995 per square metre<\/li>\n
- Lisbon: \u20ac6,175 per square metre<\/li>\n<\/ul>\n
At the other end of the scale, towns such as Paredes, Amarante and Penafiel have the lowest prices.<\/p>\n
![\"hotel](\"https:\/\/essencial-portugal.com\/en\/wp-content\/uploads\/2024\/06\/hotel-for-sale-portugal.jpg\")
<\/p>\nHotel rentals: demand on the rise<\/h2>\n
Growth in rental offers<\/h3>\n
The number of hotels available<\/a> to rent has also risen significantly. In 2024, 62 hotels were available to rent in the first quarter, an increase of 48% on the 42 recorded the previous year.<\/p>\n
Regional breakdown of rentals<\/h3>\n
Lisbon, Faro and Porto dominate the rental market, with 18, 12 and 11 hotels available respectively. Other regions such as Aveiro, Santar\u00e9m, Viseu, Viana do Castelo and Beja show a limited supply, with only one hotel available for rental in each of these regions.<\/p>\n
Rental price trends in 2024<\/h3>\n
Despite the increase in supply, rental prices per square metre fell by 43%, from \u20ac41 to \u20ac24 in the first quarter of 2024.<\/p>\n
- \n
- Cascais: \u20ac425 per sq.m<\/li>\n
- Leiria: \u20ac196 per sq.m<\/li>\n
- Oeiras: \u20ac26 per sq.m<\/li>\n<\/ul>\n
By contrast, Bragan\u00e7a, Viseu and Aveiro have the lowest prices.<\/p>\n
Fast-growing regions<\/h2>\n
Some regions stand out for their spectacular increases in hotel supply. Sintra<\/a>, Lourinh\u00e3 and Matosinhos have seen a seven-fold increase in the number of hotels available, illustrating increased attractiveness and a positive economic dynamic. Conversely, regions such as Odivelas, Bai\u00e3o and Coimbra recorded negative variations, indicating specific challenges.<\/p>\n
Price fluctuations<\/h3>\n
Average prices per square metre varied significantly. Lourinh\u00e3, Madeira and Guarda posted the biggest increases, while Marco de Canaveses, Castelo Branco and Beja saw their prices fall. These fluctuations reflect the different economic and tourism dynamics across the country.<\/p>\n
![\"hotel](\"https:\/\/essencial-portugal.com\/en\/wp-content\/uploads\/2024\/06\/hotel-market-portugal-2024.jpg\")
<\/p>\nHow has the market evolved from 2024 to 2026?<\/h2>\n
Since the Q1 2024 baseline data, the Portuguese hotel market has continued to grow. The volume of hotels for sale keeps rising, driven by booming tourism \u2014 Portugal is on track to surpass 31 million visitors in 2025 \u2014 and sustained interest from foreign investors in hotel assets in coastal regions and major cities.<\/p>\n
Sale prices per square metre have continued to increase, particularly in premium areas such as Cascais, Sintra and Lisbon, where the scarcity of available land maintains upward pressure. In contrast, the hotel rental market has gone through a rebalancing phase: the sharp rise in supply recorded in 2024 pushed prices down, a trend that should gradually stabilise as operational demand absorbs the excess supply.<\/p>\n
Regionally, northern Portugal and the Algarve remain the two strongest poles of attractiveness, confirmed by OnStrategy’s 2025\u20132026 RepScore rankings (North: 74.5\/100, Lisbon: 74.2\/100). The Alentejo, still relatively unsaturated, is emerging as a promising investment destination for sustainable hotel and rural tourism projects.<\/p>\n
Implications for tourism and the economy<\/h2>\n
The increase in the number of hotels for sale and for rent could reflect a desire on the part of investors to capitalise on the post-pandemic recovery in tourism. It could also indicate internal restructuring in the hotel sector, with some players looking to reposition themselves or withdraw from the market.<\/p>\n
For tourists, this increase in supply may mean a greater variety of choice and potentially more competitive rates. Regions with strong growth in hotel supply, such as Sintra and Cascais, could see an increased influx of visitors, boosting their local economies.<\/p>\n
Outlook for the future<\/h2>\n
The Portuguese hotel industry is in a state of flux. Current trends indicate not only an increase in supply but also significant variations in prices, which could attract different investor profiles. Tourism professionals will need to adapt to these new realities to maximise the opportunities offered by this rapidly evolving market.<\/p>\n
Portugal will not only be a popular destination for its beaches and cultural heritage, but also for its real estate investment<\/a> opportunities in the hotel sector.<\/p>\n